Our Story

We Are Your Style Destination

At VENUS, we believe that fashion is the truest form of self-expression. Our unique offering enables every woman to express her inner goddess with head-to-toe looks for every moment of life. Our inclusive styles are designed with you in mind, made to fit every body and any body. With a focus on fit and quality, we create styles to take you places, from vacation to occasion and everywhere in between. We are your destination.

 

Our Mission & Values

VENUS is on a mission to empower every woman to embrace her inner goddess, whatever the occasion. The following pillars are the very core of our brand and inspire every stitch of what we do.

Destination VENUS

VENUS is the destination for bold, unique apparel. Our offering is versatile, feminine and abundant with both standout and core styles appropriate for any destination. From timeless swim separates to chic fashion pieces to daring lingerie, we strive to provide unmatched fit and quality at a value to elevate the everyday.

Embrace Your Inner Goddess

Because we believe that fashion is the truest form of self-expression, VENUS empowers every woman to embrace her inner goddess. With size offerings from 2-24 and a focus on fit and quality, we strive to design flattering styles that inspire confidence. No matter the destination, we enable you to shine brighter than anyone else in the room, and feel that way, too.

Originators of Swim Separates

Founded in 1982 in Jacksonville, Florida, VENUS' heritage is rooted in swimwear. Unconventional beginnings designing posing suits for bodybuilding competitors led our founders to sell bikini tops and bottoms separately to fit their unique measurements. Women who were not bodybuilders began buying VENUS suits, revealing that we were the only retailer whose swimwear allowed women to find their perfect fit. Customers could mix-and-match tops and bottoms to choose their most flattering pairing, making VENUS the originators of swim separates.

VENUS Cares

Sustainability is in our DNA. We're committed to socially- and environmentally-responsible business practices that positively impact both people and the planet.

Our core swim solids are designed with recycled fabrics crafted from repurposed pre- and post-consumer materials, assuring that these suits have a reduced environmental footprint. By using recycled fibers, we conserve natural resources, reduce the use of chemicals and emit fewer carbon emissions in the production process.

From our swimwear made of recycled materials to the solar energy that powers our headquarters, we're actively working to integrate efficient resources throughout the production of our products.

Why Shop With VENUS?

VENUS empowers every woman to embrace her inner goddess. Our styles are head turning and on trend, offering a wide variety of unique apparel for every moment of your life. Ranging from sizes 2-24 and swim bra-size measurements up to a G cup, our assortment is suited for every body and ready to take you places.